Artificial intelligence is currently presented as an unavoidable business priority. Leaders are told that AI will transform productivity, reduce costs, sharpen decision-making, and redefine how work is performed.

Growth opportunities often arrive before an organization is fully prepared to evaluate them.

Growth is usually treated as evidence that a business is succeeding.

Most businesses do not lack ambition. Leadership usually has a reasonable sense of where the organization should go - whether pursuing a growth objective, entering a new market, resolving an operating challenge, or building a broader vision.